Hi, I'm Anh

My entrepreneurship story starts at 20, with a deck, an AI fashion try-on app and $500k.

Since then I have worked at the intersection of product, business design and narrative design, watching where the trends are heading and building the business forward.

Currently, I am a founding partner of the NDT Foundation, a narrative-driven accelerator for pioneering narrative designers, and the initiator of the Narrative Market Fit Alliance (NMFA).

People call me a visionary for what I foresee and build ahead of time. Maybe I just follow what I am genuinely curious about: find the tension, then design the perception that bridges the gap between reality and our shared imagination.

one industry, five waves

what I turned it into

Narrative Design Thinking (NDT) is my method for turning emerging tech into a position people understand and repeat. I developed it with academic advice from a Waseda University professor, and it has been applied across business cases in emerging tech. More at narrativedesignthinking.com.

selected writings

• Introducing Narrative Design Thinking
• Cross the chasm in Vietnam's Web3: The Bamboo Playbook
• Superteam Vietnam: From Community to Compound
• Bowl, Bread & Brew: Crypto GTM the Vietnamese Way Series

3 things I want to accomplish in my life

• a tech entrepreneur
• a filmmaker
• a writer

I am just 1/3.